Getting Started with Affiliate Marketing
The mechanics, the prerequisites, commission benchmarks and a realistic 90-day timeline for brands launching a programme themselves.
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Guides Worth
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Practical guides to affiliate marketing for brands, whoever ends up running your programme.
Start Here
The Readiness Hub: everything a growing brand needs to know before affiliate management.
Are You Ready for Affiliate Management?
Seven signals you're ready, what programmes cost at every size, the three ways to run one, and the doorway to all eight guides in the readiness series.
Visit the Readiness Hub- Seven readiness signals, and five clear reasons to wait
- Self-managed, independent expert or agency, with costs compared
- The stages of a programme, from vouchers to retainers
- Eight in-depth guides, all live below
All Guides
Running a Self-Managed Affiliate Programme
What the self-serve tools cover, what they leave to you, the weekly workload in detail, and five reasons unattended programmes decay.
Moving from Self-Managed to Managed
When the economics favour dedicated management, ten signs you've hit the ceiling, and what a proper handover looks like in practice.
Agency vs Independent Expert vs In-House
Agencies, freelancers, fractional managers and in-house hires compared in pounds, with the risks each option carries and a framework for choosing.
The Stages of an Affiliate Programme
Programmes grow over time and up a ladder of placements. The whole map, from CPA-only coverage to editorial retainers, with indicative UK costs.
Affiliate Publisher and Partner Types, Explained
Voucher, cashback, editorial, creators, CSS, sub-networks, card-linked and the rest: what each partner type does, costs, and is best at.
What Affiliate Management Costs
Commission, network fees, management and placements in pounds, with worked examples at three revenue levels and the red flags to price against.
Choosing Your First Affiliate Network (or Platform)
Networks, platforms and apps compared, with the seven criteria that decide it and where each option stands in 2026.