House of Hackney:
A more measured approach.
Strategic AWIN affiliate programme targeting high-end publishers with premium editorial partnerships including Vogue, House & Garden, and Architectural Digest across UK and North American markets.
19.5
ROAS
Return on advertising spend achieved
UK & US
Key Markets
Primary markets driving growth and expansion
6 months
Timeline
Time to achieve full programme success
Premium
Positioning
Elite publications and editorial partnerships
About House of Hackney
House of Hackney stands as Britain's premier luxury wallpaper and textile brand, celebrated for its bold maximalist designs and impeccable craftsmanship. Founded by the visionary duo Frieda Gormley and Javvy M Royle, the brand has revolutionised interior design with patterns that are both audacious and sophisticated.
From their East London studio, House of Hackney creates wallpapers, fabrics, and home accessories that have graced the homes of celebrities, luxury hotels, and discerning design enthusiasts worldwide. Their work represents a fearless approach to pattern and colour, transforming spaces into works of art.
- Award-winning luxury wallpaper and textile designs
- Celebrity clientele including Rita Ora and Kate Moss
- Featured in Vogue, Architectural Digest, and Elle Decor
- Hand-crafted in East London with British heritage
Affiliate Marketing Performance with AWIN
Through strategic partnership with AWIN, we transformed House of Hackney's affiliate programme into a powerhouse of premium editorial partnerships, achieving exceptional results across multiple markets.
0
ROAS Achieved
Outstanding return on advertising spend through premium publisher partnerships
0+
Premium Publishers
Elite publications including Vogue, House & Garden, and Architectural Digest
UK & US
Key markets
Successful expansion across UK and North American markets
Strategic Approach
Our methodology focused on elevating House of Hackney's brand presence through carefully curated partnerships with premium lifestyle and interior design publications.
Premium Publisher Selection
We identified and partnered with the world's most prestigious interior design and lifestyle publications, ensuring every placement enhanced House of Hackney's luxury positioning.
- Vogue Living and international Vogue editions
- House & Garden, Architectural Digest, Elle Decor
- Premium lifestyle blogs and influential interior designers
Editorial Integration
We focused on authentic editorial integrations that showcased House of Hackney's designs in aspirational room settings and design features.
- Room makeover features and design case studies
- Designer spotlights and trend forecasting articles
- Seasonal collections and styling guides
Performance Optimisation
We implemented robust measurement and iterative testing to compound ROI across premium partners and placements.
- ROAS-driven commissioning and budget allocation
- Editorial-weighted attribution to reflect upper-funnel influence
- A/B testing of placements, formats, and creative across publishers
- Quarterly publisher reviews and pipeline optimisation
Brand Alignment & Safety
Every placement was curated to protect and elevate brand equity while ensuring compliant, contextually relevant coverage.
- Strict editorial guidelines and brand-safe placements
- Exclusion of discount-code environments where misaligned
- Pre-approval of copy, imagery, and editorial context
- Ongoing compliance monitoring and takedown SLAs
North American Expansion
Building on the UK success, we strategically expanded House of Hackney's affiliate presence into the North American market, targeting luxury lifestyle publications and high-end interior design platforms.
Premium Publication Partnerships
Established relationships with Architectural Digest US, Elle Decor US, and House Beautiful, ensuring brand consistency across markets.
Influencer Collaboration
Partnered with leading North American interior designers and lifestyle influencers who aligned with House of Hackney's aesthetic vision.
Cultural Adaptation
Tailored content and partnerships to resonate with North American design sensibilities while maintaining the brand's distinctive British heritage.
Future Outlook
With a proven track record of success across two major markets, House of Hackney's affiliate programme is positioned for continued growth and expansion into new territories and partnership opportunities.
European Expansion
Strategic plans for entering key European markets with premium interior design publications.
Partnership Innovation
Exploring new partnership models including exclusive collaborations and co-created content.
Sustained Growth
Projected 25% year-on-year growth through optimised partnerships and market expansion.
Ready for Similar Results?
Transform Your Luxury Brand with Premium Affiliates
Get results like House of Hackney with our proven approach to premium affiliate partnerships and editorial placements.
Premium Positioning
Vogue, Architectural Digest partnerships
Proven Results
19.5 ROAS with 10+ years experience
Brand Protection
Editorial focus that elevates luxury brands
Premium brand partnerships
19.5 ROAS and market expansion proven
or email us directly at hello@affility.com